By a CEO Trustee
On January 20th, members and invited guests of CEO Trust’s CT Chapter heard from innovation expert and best-selling author Bryan Mattimore on creating successful “cultures of innovation” within our companies. The creative, state-of-the art “incubator” space at Comradity in Stamford was the inspiring setting for the evening where we met & mingled with fellow CEOs over beer, wine & hors d’oeuvres during a reception before the program.
During his presentation, Bryan then offered a host of successful methodologies, strategies, and techniques for improving creative problem solving and increasing innovation within our companies and teams. Using examples and insights gained from over 200 successful innovation assignments over the past 16 years, Bryan shared what’s worked for his clients.
Three key innovation principles Bryan shared included:
- You change the culture by innovating; you do not change the culture to innovate.
- Involve people at all levels; invite the workforce to change the culture.
- Ideas create energy, loyalty, excitement, and talent.
Bryan used real-world business cases to highlight major themes for successful innovation and culture change. One was: Find the right innovation tool, by working with the right internal and external teams, to address your needs and desires. It can be as simple as agreeing on what “good” looks like, to creating an idea generation and execution platform, to coming up with a new sales and growth strategy for your business.
We all also learned a fascinating, simple and yet very effective tool called “semantic intuition” that we can adapt to pretty much any business challenge. It's a a creative word combination technique that allows participants to come up with new ideas by combining several categories of key words to create a name for the new idea. Other ideation tools discussed included: positioning continuums, the whiteboard technique, war gaming, and disruptive innovation.
New connections were made and insights & strategies gained during this practical & applicable session on increasing innovation.