It was a privilege for CEO Trust to hold their CEO Personal Brand event at the Louis Vuitton Flagship Store on the corner of 57th and Fifth Avenue in New York on April 3 from 6:00-8:00 PM. 

The personal branding presentation was led by Jim Miller and stressed the importance of creating your own personal style and differentiation. Jim was supported by the executive management team from the Louis Vuitton store including Alejandra Rositto, Todd Leavitt and Monique Lodi.  It was a perfect venue for this topic as Louis Vuitton is a French fashion house founded in 1854.  The label’s LV monogram appears on many of its products ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories and sunglasses.  For six consecutive years (2006-2012) Louis Vuitton has been named the world’s most valuable luxury brand.

The group sipped Dom Perignon, http://www.domperignon.com and Dom Runiart the first official Champagne house in the world http://www.ruinart.com.  This provided an exceptional treat for the evening.  Richy Petrina, Private Client Director of Moet Hennessy gave an impressive synopsis of the fine bubbly and a bit of the history around the top champagne brands in the world.  

Once primed on the importance of world class branding as a CEO, the group was introduced to the "Art of Packing" and introduced to one of the newer product lines of custom crafted  Louis Vuitton Watches created and designed exclusively by LVMH where hand and machine precision is perfected in the watch capital of the world, Geneva, Switzerland.

The meeting went a bit beyond the normal one and a half hours but with all the beautiful champagne, hors d'oeurves and incredible fashion and accessories, it was time to indulge and dream of each CEO building their own personal brand and style to achieve greatness for themselves, their company and society. 

 -- Jim Miller, CEO Trustee, President, DigiPowers