Are you wondering if your company should join Google+ and how to effectively use LinkedIn and Twitter? Sree Sreenivasan, Chief Digital Officer and Professor at Columbia University, with a distinguished panel of experts, will share which new tools can help you and your business. Glean ideas on how to find and hire new media talent quickly and effectively, the means to increase your social media presence, and how to find not only followers, fans and connections, but customers.
6 - 6:30 pm - Gathering
6:30 - 7:30 pm - Program
Sree Sreenvasan, Chief Digital Officer of Columbia University
Eve Cline, Corporate Director of Marketing at Tribridge
Richard Gascoyne, General Manager of the Americas for EngageSciences
SREE SREENIVASAN is Columbia University's first Chief Digital Officer and a member of the faculty of Columbia Journalism School, where he teaches social and digital media. He writes the SreeTips blog for CNET and appears regularly on television to talk tech. For more than eight years, he served as technology reporter for WABC-TV and WNBC-TV in NYC. In 2010, a Manhattan-news site he helped create, DNAinfo.com, was named one of the six hottest news startups by BusinessInsider. He was named one of AdAge's 25 media people to follow on Twitter, and one of Poynter's 35 most influential people in social media.
EVE CLINE is responsible for all corporate marketing functions at Tribridge. With more than 16 years of marketing experience, Eve has a diverse background in technology marketing and public relations. She served as Vice President of Marketing for ePartners, a Microsoft Gold Certified Partner that was acquired by Tribridge. Prior to joining ePartners, Eve was the Marketing Director for the City of St. Petersburg, Florida, where she managed all marketing, communications and press relations for the city and the mayor. Earlier in her career, she served as Vice President of Marketing for a Florida-based Microsoft Dynamics and Sage reseller. Eve holds a B.S. degree and a Master’s degree from Florida State University.
RICH GASCOYNE is General Manager for the Americas at EngageSciences, a social marketing activation platform that brings core marketing principles to social media management. Prior to joining EngageSciences, Rich spent 14 years with Vignette Corp as VP of Global Marketplace and VP of Worldwide Professional Services and Strategy. Rich began his career with Andersen Consulting and then Claremont Technology Group, where he held various roles. He authored "Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals" in 1998, which breaks down the decision-making process involved in establishing a brand's intranet and Internet presence. Rich graduated from the University of Notre Dame with a B.S. in Aerospace Engineering.
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