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Registration is limited to approved members and guests.  If you did not receive an invitation and would like to attend an event, please register your request and someone from CEO Trust will respond. 

NYC: Brazil – Land of Opportunity or Just Another Field of Dreams?

  • February 05, 2013
  • 6:00 PM - 8:00 PM
  • Hudson Wealth Advisors, New York, NY


  • Special price for members

It's Carnival time in Brazil, and there's no better time to explore the possibilities in one of the world's hottest markets. This event will:

• Examine the promise and the pitfalls of doing business in Brazil.

• Reveal strategies for double-digit returns.

• Be a fun evening as we explore Brazilian culture with drinks and Brazilian appetizers.

Brazil’s fast-growing, dynamic economy and rising middle class offers many profitable opportunities for American firms to serve this increasingly sophisticated consumer and business market. But what exactly does a U.S. company need to do to get off to a good start and what are the risks involved?


6 - 6:30 pm - Gathering
6:30 - 7:30 pm - Program

Adriana Khalil Daiuto, Partner, Demarest e Almeida
Jose Luiz Godoy, President & Founder, Multiplas International, Inc.
Helena Wong, CEO, Top Trend International


Adriana Khalil Daiuto is a Brazilian lawyer and partner of the Demarest e Almeida, one of the top law firms in Brazil and Latin America ( Adriana is also the resident partner of the firm's New York branch and is the head partner of the Real Estate Practice Group. Ms. Daiuto, with 20+ years of experience, is also active in the M&A and Commercial Contracts Practice Groups. She advises domestic and international clients in all real estate matters, including advice on planning, consulting and real estate administration agreements, properties, creation of joint venture companies with the purpose of investing in real estate projects.

Jose Luiz Godoy is a Brazilian entrepreneur and the President and Founder of Multiplas International (, a Trading Company that specializes in Export & Import of Resins, Chemicals, Additives and Machinery for the plastics industry. Founded in 1991, the company has a strong presence not only in Brazil but also in South America. Mr. Godoy has 30 years of experience in International Trading, and prior to founding Multiplas, he was the EVP of Sansuy America. Before that, he had international management roles at Sansuy Brazil; Engexco Trading and General Electric of Brazil. He is part of the Board of Directors for the Brazilian-American Chamber of Commerce in NY. He earned his B.A. in Business Administration and post-graduate in International Business from IMES from Brazil.
Helena Wong is a CEO/ President with 28 years of global leadership and general management experience and has lived and worked in the U.S., Brazil and Asia. She grew businesses at P&G, Pepsi, Western Union, Esselte, Oregon Scientific and Rosetta Stone. She is now leading Top Trend International, a company in cross-border business development with Brazil, China and the US. Recently, as President of Int'l, Rosetta Stone, Helena opened the Brazilian market. As head of Marketing for P&G Brazil, she led the start up of a green field diaper business. She founded a financial investment company in Brazil. Helena is a native of Brazil from Chinese parents and is a Wharton MBA.

Questions?  Contact Lisa Carnesi,

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