In 2011, a significant, growing number of companies are expected to explore and engage in social media activities in order to build & promote their brand, improve communications & collaboration and increase consumer engagement. The rapid proliferation of social media significantly impacts how companies go to market and respond to customer demands. What exactly is social media? How can companies use these technologies to their advantage? What are the pros and cons of social media for a business? How can individuals use social media to market themselves? Our panel of experts will answer these questions and more about this emerging world of media.
Diane Danielson, Social Media Marketing, DKD New Media Strategies
Diane is a consultant with DKD New Media Strategies, helping businesses incorporate social media into their conventional marketing and business development plans. Diane has taught audiences nationwide about networking, business development and marketing since 2003. In 2006, Diane launched Downtown Women's Club (DWC), the first online community for professional women in the US. Co-author of the book, “The Savvy Gal's Guide to Online Networking,” Diane has also written a host of articles for various business publications, and is an acclaimed, award-winning blogger. Diane holds a BA in English from Colgate University and a JD in Environmental Law from Boston College Law School.
Carol McManus, CEO, Ywait4success
Carol is founder and CEO of Ywait4success, a coaching and consulting business providing social media strategy, marketing, training, and leadership development services to business professionals. Carol is also an accomplished speaker on leadership, financial management, organizational effectiveness, and productivity. As America’s LinkedIn Lady, Carol speaks to audiences world-wide on using LinkedIn effectively and managing their social media in only 17 minutes per day. Carol holds a BS in Political Science & Psychology from American University.
Joe Meyer, President & CEO, HopStop
Joe is President & CEO of the popular location-based service, HopStop. HopStop is the leading provider of pedestrian navigation and door-to-door mass transit & walking directions in over 35 major metropolitan markets throughout the US, Canada and Europe Prior to HopStop, Joe was VP & GM for AOL's Quigo Technologies, where he on-boarded and managed exclusive partnerships with hundreds of leading online publishers, including Time Inc., ABC News, ESPN, Forbes and more. Before Quigo, Joe was an EIR for the venture capital firm Onset Ventures and a GM at eBay. Joe is on the Board of Advisors for Adtuitive, Belief Networks, Snooth, Spongecell and Kalexo. He holds a BA from Georgetown and an MBA from Wharton.
Tim Reis, Head of Consumer Packaged Goods, East, GoogleSince 2008, Tim Reis has been responsible for Google's Consumer Packaged Goods practice in the eastern region, overseeing search and display advertising teams serving some of Google's most strategic ppartners in that vertical. Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media, overseeing all aspects of publication for more than a dozen contract and consumer magazines. Tim is a member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA's Digital Center of Excellence.