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Registration is limited to approved members and guests.  If you did not receive an invitation and would like to attend an event, please register your request and someone from CEO Trust will respond. 

NY: "Hello! And Every Little Thing That Matters" Impactful Ideas for Treating Your Customers Right

  • February 02, 2016
  • 6:30 PM - 8:00 PM
  • Journee Colab • 22 West 21st Street, Between 5th & 6th Ave., 3rd Floor • New York, NY 10010

Registration is closed

Kate Edwards, maintains that customer service is the primary factor that will influence your clients' impression of your business. Every choice you make about your operation (the design, flow, organization, online presence and staffing) will impact your ability to deliver memorable moments of service and will, in turn, affect your bottom line. Your customer service impacts untold numbers of people so it is essential that all of your choices count.

“Hello!” reveals how customer service can be your best friend, secret weapon and brand ambassador all in one. How service can help you drive sales while embodying your culture and vision. How it can be the one thing that can create good memories and lasting first impressions. Customer service doesn’t have to be an overwhelming nuisance to your valued guests; in fact, service can be a thoughtful and controllable representation of your brand. “Hello!” will help you deliver a customer service experience that will make your business thrive.

Come meet & mingle with fellow CEOs over refreshments before and after the program. Snacks will be provided by Noreetuh, a modern Hawaiian restaurant in the East Village, and Chef Chung Chow will offer a selection of his signature dishes. David Bowler Wines will provide red and white wines and the bar will stock beer as well. We’ll be joined by restaurant industry leaders and business owners at the sleek Journee Colab space in the heart of Flatiron. Expect interesting and exciting conversations between the city’s top leaders in business and the hospitality industry. Books will be available for purchase and Kate will be happy to sign your copy.

If you are a CEO or C-level executive and would like to see if you qualify to attend this event, register online here or contact Cathy Curley with your interest.


  • 6:30-7:00: Mingle & meet reception
  • 7:00-7:45: Book reading and discussion of the importance of service in business
  • 7:45-8:00: Mingling, book signing & purchase



KATE EDWARDS - Owner, Kate Edwards Consulting, LLC, and author of “Hello! And Every Little Thing That Matters” (Palgrave Macmillan)

Kate Edwards built her consulting business in 2007 and since then has worked with some of the biggest names in the hospitality industry. Her client list includes local favorites (il Buco, Brooklyn Fare, and Rosemary’s), Caribbean resorts (The Viceroy Anguilla), and timeless concepts including Le Cirque, The Rainbow Room, The Essex House, and The Plaza Hotel, among others. Her company has been hired to create service and training programs for various customer-focused businesses (Nutrisystem, Red Rabbit, and ?What If! Innovation), and Kate works as an executive coach to help entrepreneurs, chefs, and managers develop their ideas, accomplish their goals, and realize their full potential. Since 2008, Kate has been an instructor at the Institute for Culinary Education, and, since 2015, she has been an educator at Journee in NYC. Edwards just completed her first book, “Hello! And Every Little Thing That Matters” (Palgrave Macmillan), that will be available in bookstores in January 2016. Edwards and her chef husband live in New York.


Journee is a members-only community made for the passionate people in food, beverage, and hospitality. Anthony Rudolf, the former Director of Operations for TKRG in New York, founded Journee in 2015 as part of his personal mission to help people along the path of pursuing their dreams. Journee provides access to education, resources, and a network of the most ambitious industry pros to empower individuals to take control of their careers. Their most recent project, Wine Online, enables people all over the world to get a top-quality wine education from the most renowned sommeliers in the industry.

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