Does your company have an effective website? Is its purpose to increase sales and raise your profile? Do you want it to perform significantly better, with projected ROI before you start?
As CEOs, you have the investment, the management, and the risk for how your company succeeds, but the prospects you get and the customers you convert largely determine how your company actually operates. What if you could choose and convert the best customers in order to build your business? What if you could get significantly more motivated online prospects who tell you what they want? And get more sales, higher profits, and better brand doing it? We will walk you through a prospect-targeting process that will show you how to do this.
Integrating prospect-targeting makes brand and design, content management and business planning effective and ROI based. Our panel of leading experts will give you actionable strategies for identifying all your markets, targeting your best prospects, and pulling them in to sell them what they already want.
If you are a CEO or C-level executive and would like to see if you qualify to attend this event, register online here or contact Cathy Curley with your interest.
6:30 to 7:00 - Mingling Reception
7:00 to 8:00 - Program
HOST & MODERATOR: Tony Grass, Founder & President of e-Market Intelligence, and CEO Trust Expert
J BERRY, Creative Director and Managing Partner of JB Design, is an experienced branding and identity professional. He is an idea person who conceives, develops, and expresses complex branding & identity systems. His portfolio includes design work for many known brands including: Allied Signal, American Express, Canon, Deloitte, Dexter, FedEx, GE, IBM, Johnson & Johnson, Mony, NBC, Pepsi, Pfizer, Pratt and Whitney, Swiss Army, Texaco, Wal-Mart, and more. Prior to JB Design, J led brand-marketing efforts at firms in NYC & CT, playing a key role in the development and maintenance of identity programs for Texaco & IBM. J has served on the board of directors of the CT Art Directors Club, and his work has won numerous design awards including, most recently, a Gold Award from the Graphis.
TONY GRASS is founder and president of e-Market Intelligence (e-MI). Previously he built two successful companies (each $1 million to $2 million EBITA), both using technology to increase sales and marketing for small, mid-size, and F1000 companies. e-MI is his third company, with a business-based process and patent-pending programming that significantly improves online sales, leads and ROI.
MICHAEL SCHEIN is the CEO of MicroFame Media, a marketing agency that turns consultants into celebrities. He has worked on campaigns for The Medici Group, Linkedin, Abila, Citrix, Equifax, TESLA, Inc., Intellect, Interiors by Steven G., Ricoh, Magento, eBay, and many others. He is an Inc. columnist, regular contributor to Huffington Post and Fortune, and the founder and moderator of New York Technology Council's Interactive Marketing Panel Series. He is also the co-host of the popular podcast Access to Anyone.