While a great deal of time and effort is put into the brand of our business, as CEO’s our personal brand and online presence can be impactful for us, our careers, and our business. Learning to leverage our social and online presence can no longer be considered an afterthought, it must have a devoted strategy and be given priority. CEO Trustees will be treated to two social and digital marketing gurus who will share how CEO’s can navigate the sometimes savage world of modern social media. Attendees will be instructed on not only the strategy but also specific steps to implement immediately. The tools that you should be able to add to your toolbox by the end of the session:
- Essential steps to a search-optimized LinkedIn presence
- Find and connect with your targets with ease
- How to stay “top of mind” and how to better attract opportunities
- Understand marketing and human behavior fundamentals online
- Selecting the correct social media platform(s)
- Overcoming the content challenge
EVENT SCHEDULE:
7:00 - 7:30 pm - Gathering and Hors D'oeuvres
7:30 - 8:30 pm - Presentation with Susan Catalano and Robert Clark
SPEAKER BIOS
Susan LaCorte Catalano is the Managing Partner of JQLaCorte, LLC, a full service LinkedIn consulting firm. Susan optimizes LinkedIn profiles and company pages, delivers training and provides posting services for business owners, professionals, and entrepreneurs. She also consults with companies and professional services firms on the effective use of LinkedIn to achieve measureable business results such as generating leads, boosting SEO results, improving visibility to customers and prospects, and promoting staff expertise. Susan also specializes in assisting job seekers secure employment faster by building attention-getting LinkedIn profiles.
Susan has over 15 years of experience in talent management for Fortune 500 corporations and sales and marketing programs for companies and individual business owners. Susan regularly presents to national, corporate and business audiences, including the WBDC, entrepreneurial groups, franchisors, Chambers of Commerce, and the Financial Planning Association (FPA).
Robert Clark is Managing Principal of LucidPointe, LLC., based in Darien, CT, and a Constant ContactAuthorized Local Expert, with over 30 years of experience advising small and medium-sized businesses, Fortune 50 companies, nonprofits, associations, and industry groups on marketing, sales, operations, strategy, international trade, and information technology.
He has presented to organizations and companies of all sizes including Chambers of Commerce, Trade Organizations, Professional Associations, and for corporate audiences. Robert is also a Constant Contact Bootcamp Training Instructor.
LucidPointe, LLC. is a Constant Contact 2012, 2013 & 2014 All Star Award Winner and a Master-CertifiedSolution Provider Partner working with businesses and non-profits to help make social media and email marketing a key part of their successful engagement with customers and constituents.
If you are a CEO and would like to see if you qualify to attend this event, register online.
Questions? Contact Roger Brown, rbrown@ceotrust.org
