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Registration is limited to approved members and guests.  If you did not receive an invitation and would like to attend an event, please register your request and someone from CEO Trust will respond. 

PA: “Architecture of Disruption” with Wharton Professor and Author Jerry Wind

  • September 21, 2018
  • 7:30 AM - 10:00 AM
  • Two Liberty Place • 50 S. 16th Street • Suite 3600 • Philadelphia, PA 19102

Registration is closed
Join fellow CEOs in a lively discussion led by Jerry Wind, world-renowned Wharton professor and author. Jerry will share his latest research and insights for his next book “Architecture of Disruption”. The breakfast meeting will be a forum for you to discuss and share your experiences as you challenge yourself to explore the Architecture of Disruption driving the future of business. You may even bring a business challenge to the table. The discussion will address key themes such as challenging your mental models, idealized design, adaptive experimentation, destroy your brand, and other tactics and strategies that can propel your business forward to effectively create or deal with disruption. 

Immediately after the presentation, we will move into our Program Committee brainstorming. This session will generate ideas for the Philadelphia Chapter's upcoming monthly events and activities. It is always an interesting discussion and a great opportunity to have input into our programming. This warm, collaborative environment of strategic thinking is a wonderful setting for thought provoking ideas and sincere connections with fellow CEO Trustees.

If you are a CEO and would like to see if you qualify to attend this event, register online.

    7:30 - 8:00 AM - Gathering and Coffee
    8:00 - 9:00 AM - Continental Breakfast and Discussion
    9:00 - 10:00 AM - Program Brainstorming

    SPEAKER BIO:  Jerry Wind, PhD, Lauder Professor Emeritus  and Professor of Marketing at The Wharton School, is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis  marketing-driven business strategy and transformation leadership. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. He was the founding Director of the Wharton SEI Center for Advanced Studies in Management ( and the Wharton Future of Advertising Program ( He founded  the Wharton Fellows program ( – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and  is the co-founder of the Wharton-QS Reimagine Education program (

    Upon receiving his doctorate from Stanford University, Professor Wind joined Wharton in 1967.  He led the creation of the Wharton Executive MBA Program (1974), the reinvention of the Wharton MBA curriculum (1991-93), and the development of the Wharton globalization strategy (1995-97). He was founding director of the Joseph H. Lauder Institute (1984), the Wharton International Forum (1987), and was the founding editor of the Wharton School Publishing (2003). In 1994 he cofounded the Interdisciplinary Center Herzliya (IDC), and is  still the Chair of its Academic Council.

    Jerry Wind is one of the most cited authors in marketing. He has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award.  He was one of the 9 original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He is a 2017 inductee into the Marketing Hall of Fame.

    Dr. Wind is an active member of the major marketing and management science professional associations. He is the former Chancellor of the International Academy of Management (IAM). He is a former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board. He is a member of the boards of the Lauder Institute and Knowledge@Wharton. He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committee of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.

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