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Registration is limited to approved members and guests.  If you did not receive an invitation and would like to attend an event, please register your request and someone from CEO Trust will respond. 

CT: Leverage Customer and Employee Emotions to Drive Productivity, Sales and Profits

  • April 09, 2019
  • 5:30 PM - 7:30 PM
  • Serendipity Labs • 700 Canal Street • Stamford, CT 06902

Registration is closed

It’s no longer safe to stay  comfortable.

Today’s “New Normal” has upended the competitive landscape and made clear the dangers of playing it safe. Driving increased sales and profits demands a transformational mindset.

Did you know 70% of all decisions are based on emotions and intangible criteria? Every interaction you have with your employees and customers requires insight into what really drives their attitudes and behavior. Emotions don’t cease to exist because they’re ignored. But all too often people resist revealing what you need to know most. 

How do you avoid the right answers to the wrong questions? How do you identify what change is truly required to meet the needs of your clients and employees? And how do you overcome the resistance that inevitably comes with shifting away from the status quo? Susan Vogel will discuss the pitfalls of ineffective communications and asking predictable questions based on internal assumptions or beliefs. She will share the brain science behind how we need to communicate to overcome resistance and identify crucial behavioral goals. Susan will demonstrate how asking unexpected questions helps facilitate candid and revealing responses. When asked the unexpected, there are no ready answers. Instead this approach provides a more authentic understanding of the emotional triggers management can use to capitalize on organizational and marketing opportunities.

Join fellow CEO Trustees for a lively business discussion for cocktails and seasonal, locally sourced hors d'oeuvres from Chef Genee Habinsky of Herbaceous Catering Company at Serendipity Labs. 

If you are a CEO and would like to see if you qualify to attend this event, register online.


Tuesday, April 9, 2019

5:30 - 6:30 pm - Cocktail Reception
6:30 - 7:30 pm - Workshop 


Lawrenzo McGee, M&T Bank

Serendipity Labs, 700 Canal Street, Stamford, CT 06902


Susan Vogel is is a business consultant, accountability coach and change facilitator. She is dedicated to helping businesses take control of their success. Susan is an active listener whose goal is to positively impact her clients both professionally and personally. She is tenacious in her approach, a creative problem solver, and an astute diagnostician.

An experienced leader and consultant, she consistently helps business leaders hone in on what is really important to them, and guides them on how to achieve it. Susan is skilled in helping individuals and organizations implement change. She applies knowledge of the brain science behind changing behaviors in a pragmatic way for her clients.

Susan held several senior management positions at Alcoa, led two transformative enterprise-wide change initiatives, and has been a consultant with Partners in Performance Consulting LLC and with Key Change Institute.

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