Now more than ever, during these challenging times, having a powerful personal brand can propel you and your business forward. Join fellow CEOs as we hear from a panel of three top experts on how to create a compelling personal brand and how to best market that brand.
As CEOs, we know the importance of branding our businesses but often neglect ourselves. A well-developed personal brand can positively impact our business, our career and our personal life, like never before. Learning to leverage our social and online presence can no longer be an afterthought, it must have a targeted strategy and be given top priority.
Once perfected, a unique brand statement can be used to showcase our achievements, highlight what differentiates us from the world and ensure we are understood for our value proposition. This statement can be used like a name tag identifying us online and in person, and confirming that we make a powerful first impression and are not forgotten.
Cass Bailey, Principal, Slice Communications
Cass is the president and CEO of Slice Communications, an integrated communications agency in Philadelphia, certified woman owned business, and 2019 Best Places to Work. Slice Communications has fully dedicated public relations and social media teams that provides clients with actionable content and data-oriented approaches.
Ford Myers, President, Career Potential, LLC
Ford is an award-winning career coach and President of Career Potential, LLC. He is author of the best-seller, Get The Job You Want, Even When No One's Hiring. Ford’s firm helps clients take charge of their careers, create the work they love, and earn what they deserve! He has held senior consulting positions at three of the nation’s largest career service firms. Ford’s articles have appeared in thousands of publications and web sites, and he has been interviewed on every major television and radio network.
Evan Urbania, CEO/CoFounder, Chatterblast Media
Evan Urbania is CEO and Co-Founder of ChatterBlast, a digital marketing and advertising agency focused on social media. ChatterBlast serves Fortune 500 companies, non-profit organizations, cultural institutions and government entities. The company is also home to ChatterBlast University, an educational training platform focused on the fast-changing world of social and digital communications. ChatterBlast is recognized as a “Best Place to Work” by the Philadelphia Business Journal. Evan has been recognized as a “40 Under 40” by both the Philadelphia Business Journal and Drexel University Alumni Magazine.
Mark Kerschner, Board Director, for profit and nonprofits including KYL/D
Mark is the former chief financial officer of the electronic warfare division at Exelis focused on advanced systems and technologies for integrated electronic warfare systems, satellite systems, reconnaissance, radar, mine defense and acoustic systems. Previously he was executive vice president and chief financial officer of CDI Corporation and senior vice president and treasurer of BASF. Mark began his career at PwC and was the general auditor for Hartford Insurance Company before joining BASF. He currently serves on the Finance Advisory Committee of Indigo BioSciences and is a Board member of The Academy of Vocal Arts and of KYL/D.
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