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"Transformation in Times of Crisis" with Wharton Professor and Author Jerry Wind and Nitin Rakesh

  • April 13, 2021
  • 10:00 AM - 11:00 AM
  • Remote via Video Conference

Registration is closed

Join fellow CEOs in a lively discussion led by Jerry Wind, world-renowned Wharton professor and author, and Nitin Rakesh, author and leader in the IT Services Industry. Jerry and Nitin will share their latest research and insights from their recent book, “Transformation in Times of Crisis." They will reveal eight key principles and an analytical framework which you can apply to your own unique situation to transform any crisis into an opportunity. This will be a highly interactive event with an initial presentation followed by small breakout rooms to discuss the implications.

Video Conference Time:
10-11 am ET
9-10 am CT
8-9 am MT
7-8 am PT


Jerry Wind (Author) is an internationally renowned and award-winning academician, and currently the Lauder Professor Emeritus and Professor of Marketing at the Wharton School, University of Pennsylvania. He joined Wharton in 1967 with a doctorate from Stanford and took an emeritus status in 2017. His pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy has resulted in him being one of the most cited authors in marketing. He is also a prolific writer, having authored and edited 30  books, published over 300 articles and edited top marketing journals. Among his many innovations at Wharton, he led the development of Wharton Executive MBA, the Lauder Institute and Wharton School Publishing. He also founded and directed for three decades the Wharton Think Tank – the Wharton SEI Center for Advanced Studies in Management - whose mission was to ensure the relevance of management research and education to the evolving needs of business and society in the 21st century.

Nitin Rakesh (Author) is the CEO of Mphasis. His career spans over two decades leading large transnational operations and delivering transformative digital solutions to Fortune 500 companies. Coupled with his deep domain expertise in Banking, Financial Services and Insurance verticals, strong customer orientation and an entrepreneurial mindset, he has been able to bring cutting-edge offerings consistently to accelerate value creation for customers, shareholders and employees. Notably, it has led to the introduction of  Mphasis’ C=X2C2=1TM formula for success, (hyper-personalization; drive n=1 powered by Cloud & Cognitive); driving multi-dimensions of business value with an integrated consumer-centric Front2BackTM Digital Transformation driven by IP assets which resulted in the remarkable turnaround of Mphasis into a leading global software services firm. Earlier, as the Founding CEO and Managing Director of Motilal Oswal Asset Management Company, he led the launch of many award winning innovative investment products, including India’s first US equities-based Exchange Traded Fund that tracks the NASDAQ-100 index.

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